The billion-dollar surge in women’s sports underscores a transformational movement as the industry keeps its eye on long-term growth
Key takeaways
- Women’s sports are a billion-dollar industry — and growing fast. Global revenue nearly doubled from $981 million in 2023 to $1.88 billion in 2024, with $2.35 billion projected for 2025.
- Commercial revenue surpassed $1 billion globally in 2024 for the first time. This includes sponsorships, partnerships, merchandising sales, and pre-season tour income.
- North America leads the charge in global growth: 56% of 2024 global revenue came from North America, yet Europe, Asia Pacific, and other markets are also expanding rapidly.
- Beyond soccer and basketball, new sports are gaining traction. Cricket, rugby, and volleyball are attracting investment, signaling broader commercial opportunities worldwide.
Why this matters
Leagues, brands, and investors aim to scale women’s sports into a global powerhouse. According to Deloitte Global’s report, “Beyond the Billion-dollar Barrier: Charting the Next Phase of Growth,” women’s global sports revenues nearly doubled from 2023 to 2024, and the focus is now on long-term sustainability. Beyond financial growth, women’s sports are elevating women athletes as elite competitors, inspiring new generations of fans, and redefining the future of sports. Additionally, the commercial landscape is evolving, with new investment models, venture capital, and brand partnerships fueling transformation. Future success depends on dedicated facilities, innovative media strategies, and expanded commercial partnerships that push beyond traditional sponsorships.
Women’s sports surge: Projected to exceed $2.35B in 2025
Deloitte Global predicts that global revenues in women’s elite sports will reach at least $2.35 billion in 2025. This follows revenues in 2024 surpassing original predictions of $1.28 billion, hitting $1.88 billion. Deloitte Global’s analysis includes commercial, broadcast, and matchday revenue.
Basketball and soccer are anticipated to remain the top revenue-generating women’s sports globally in 2025 with basketball projected to lead at $1.03 billion (44%), followed by soccer at $820 million (35%). Basketball’s rise to the top is expected to be driven by emerging star athletes, surging matchday attendance, increased merchandising sales, and expanded investment into facilities, solidifying its position as the highest-earning women’s sport globally.
In 2025, commercial revenue is predicted to remain the largest global revenue driver across women’s sports, totaling $1.26 billion or a 54% share of revenue, as increasing brand recognition, rising fan engagement, and more lucrative sponsorship deals fuel the industry’s expansion.
Deloitte Global predicts a significant rise in broadcast ($590 million) and matchday revenues ($500 million), comprising 25% and 21% share of revenue, respectively.